Table of contents
- What is website creation?
- What is the significance of website creation?
- What is the function of a website creator?
- What are the methods of website designing?
- What are the elements of website design?
We all come across many Websites on a daily basis. Have you ever thought about how these websites exist in the first place? Well, it is because of a process called website creation.
What is website creation?
Website creation is the process of creating websites for any purpose. It is also sometimes called web designing(not Web Development). The websites or web pages are created by an individual or company to reflect themselves, or their brands. The websites created should always make sure it provides a good user experience because your website can speak a lot about you or your business.
The content and the appearance of your website matter very much. The design is something people notice first when they visit your website and based on this will be the first impression made. While creating the design, you should use vital elements to make your website, Mobile App or web page look good and attractive.
Website creation is not just a single process, it incorporates developing websites, platforms, and applications for networking purposes, be it on the Internet or on the intranet. It includes and engages many related capabilities. Design, services, content development, social networking( Facebook, Instagram, Snapchat, Youtube, LinkedIn, etc.), and many other processes are part of web creation, and it is not a simple process.
Earlier there was a need for a specialist in every field. But with the emergence of software, it could be done by a single person themselves.
What is the significance of web creation?
Times are changing and everything is going online. Therefore, to stay relevant traditional methods are to be merged with modern ones. For example, traditional businesses have now come online by creating a website for themselves to mark their digital presence. This does bring a greater result. With the world wide web, technology advancements, and the spread of the internet the world of business has upgraded in its operations and Digital Marketing strategies. This is why more and more people are creating an online presence despite having a traditional business.
People who do this work are called website creators or website designers. Let us look at what these people do.
What is the function of a website creator?
- Web designer has to identify the goals that need to be met by the website or web page they are about to create.
- The website or web page they create should promote accessibility to all potential users.
- Web designers are expected to organize the content and files that go into their web pages.
- Web designers have to integrate Web Application and other interactive elements of the web page they are creating.
- They should select easy-to-read fonts that also have the capacity to bring related aesthetics to the website.
- Web designers have to fix a specific color scheme that should go on every page The color should not distract the user from the purpose of the website but should be able to attract them to it.
- Web designers should create a mood board that includes colors, font, and layouts for the web pages the website is going to have. The mood board should resonate with the brand identity and values.
- They should create a map of the website structure they are going to create. The structure should be created keeping the intuitive navigation of the users in mind.
- The positioning of the images, scripts and other elements of the web page is the duty of the web designer. The web designer should abide by the mood board they have created for the website.
- Web designers use code languages like CSS and HTML to create web page layouts and to style the pages.
- The web designer should make sure that they create the optimized versions for mobile and desktop.
These are some of the functions of the web designer and not just the entire list. The list could go on.
What are the methods of web designing?
There are two main and common methods for web designing: responsive and adaptive design methods. Then there are standalone mobile designs.
What is responsive design?
Responsive Web Design is the type of web design where the content moves according to the screen size. The responsive design is made specific to respond to the changes in the dimensions of the browser. When the browser width changes, the design elements adjust themselves to fit in the available space.
When you open a responsive site in the web browser, you can see the web design change as you change the size of the screen. When you open a responsive site in the mobile browser, the process is done automatically for you. The site accesses the dimensions of the screen beforehand and presents a web page suitable for it.
It is a straightforward design and fluid in the sense that the users can access this kind of website on their smart devices with the same easiness they access it on their wide monitors. For the ideal functioning of a responsive site, there must be a proper conceptualization of the site and an understanding of the needs and wants of the users of that site.
What is an adaptive design?
Adaptive web design is the type of web design where the content is created using the standard sizes of the screen as the frame of the layout to be created. This type of design is also called the progressive enhancement of a website. The adaptive design has multiple layout sizes fixed according to the screen sizes, unlike responsive design which alters according to the screen size.
When you open an adaptive design, it will detect the available space, and display a layout that mostly suits your screen size. Therefore, when you open a browser, a layout that matches the dimension of your desktop screen is displayed, and when you resize your screen, there will be no changes made to the layout.
The preset layout design in adaptive designs is done for six screen widths which are 320, 480, 760, 960, 1200, and 1600 pixels.
What is standalone mobile design?
Standalone mobile design is a web design that is created specifically for mobile devices. The mobile-only websites have their URL prefix ‘m.’. Here, websites are made for mobile devices instead of creating a separate layout for the mobile. There was a time when this approach was applauded by many. Web designers use different elements and layouts which were dedicated to this format. Google also gave search engine rankings to these mobile-only websites. Also, Google helps to analyze the data (Big Data) and provides statistics and Data Analytics tools for SEO ( search engine optimization) (Google Analytics) , it has other features like promotion (Google Ads – Google Adsense is Google’s advertising network using websites or YouTubes videos as a medium for its ads )
The challenge which was faced for this design was that it required high maintenance as both the websites’ models need separate updates and developments. It was difficult to maintain homogeneity between both.
Since there came no solution to counter this challenge, the mobile only sites have fallen out with time.
What are the elements of web design?
The layout of the web design refers to how the materials of the page are displayed. The task of choosing a layout for the client’s website is a tedious task for the web designer. There are many things they should keep in mind while doing so. The layout should be simple, intuitive, and accessible for the users.
Web designers incorporate white spaces or negative spaces to bring in a desired effect on the readers. These blank spaces are also used to organize the elements of the site in order and design.
Web designers design specific layouts for desktop and mobile devices. The reason why much importance is given to creating a special layout for the mobile screen like the desktop screen is because of the fact that many users access websites today using their smart devices. Nobody would want to see a website that does not adapt to their device. When doing this the designer should make sure that they are being consistent with the design on both platforms as both of them belongs to one brand.
Images are used to bring a certain meaning or context to the content given. Sometimes images alone can convey more than written content. Illustrations, Graphic Design, photographs, and icons all belong to the category of images in web design. These are used to deliver additional information to the text given.
While choosing images for the web page, the designer should make sure that they select images that complement each other and the brand they represent. This is done to create the desired effect they want to bring.
Visual hierarchy refers to the order in which the user will process the content of the webpage. The visual hierarchy is created by applying specific patterns which will then lead the eyes of the user in the order intended by the designer.
The normal patterns of visual hierarchy created are F patterns or Z patterns. Both these patterns emphasize the top horizontal section of a website. This is the section where the designers mostly place the brand name and logo, navigation box, or search bar. These elements can increase the interaction and user engagement on that website.
Color scheme refers to the color patterns opted by the designer that will be used for all the web pages. The combination of colors that comprise the color schemes should resonate with the brand identity and brand values of the website.
While choosing a color scheme make sure there is only one dominant color, and the other colors should be added to complement this color. These colors will then form a color palette. A color palette can be monochromatic, where all the colors are shades of one color, or analogous, where colors are close to each other on the color wheel, or complementary.
Typography refers to the style of font that is used. Typography should also be chosen to complement and resonate with the industry and brand your website belongs to. Some web designers go for a combination of fonts and do not stop at one.
The font chosen should be easier to read and should not distract the reader from the content of the web page. While choosing a font, the designers should keep the target audience of the brand in their mind to opt for the ideal type of font. There are various fonts under serif and sans serif fonts. Designers can choose according to the brand they represent.
Readability is the virtue of being able to read content effortlessly. The users should be able to see and read the contents of a web page easily. The time an average user spends on a website is less than 15 seconds and therefore, within this time you should be able to communicate your message to the audience, or else the purpose of the web page will not be served.
The information on the web page should be easily accessible by the reader. This readability is attained by choosing the appropriate size of text and pixel. The contrast between the text colors and background colors also has the power to alter the readability.
Navigation refers to the movement of the user on the website or web page. There are some tools that are provided on a website so that the user can easily go towards what they want from the website instead of getting lost. These tools are commonly called navigational elements. The navigational elements can be seen in the header, body, or footer of the website. It depends on the site’s layout and structure, and where to place the navigational tools.
Placing this is an important task. It should be placed somewhere where the user can easily see them and access it. This could create user engagements that are beneficial for the website. They direct the users to the information or content they are looking for.
There are lots of navigation layouts for the designers to choose from.
Content refers to the entire information given on the website. It is an important element because it is due to this content that the visitors are coming to the website in the first place. The content should be communicated clearly so as to grab the attention of the readers quickly. With strong content, you will have the power to turn your visitor into a customer of yours.
For achieving this, the designer should use appropriate tone and style. The designer should also make sure to About Us page and Contact Us page on the website.
Web creation is an easy task if you know how to do it. You must have understood that by now. In case you did not, feel free to comment below.
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