Table of Contents
- What is a website?
- What are static websites and dynamic websites?
- How to optimize your website for search engines?
- Up your writing skills
- Target specific keywords
- Make multiple web pages for multiple keyword phrases
- Placing keywords
- Try to update your content always
- Focus on metadata tags
- Create a link-worthy site
- Include alt-tags
- How to design a website?
- Focus on a goal you want to achieve
- Link it with a web hosting company
- Register a domain name
- Create a layout
- Creating content
- Designing the webpages
- Develop your website
When you click one of the hits listed after you search for something in a search bar, you are redirected to a page with various forms of media and answers you are looking for. Well, this is a web page. Several of these web pages combine to form something we call a website. These webpages are called under a common name called the domain name. The websites are then published on web servers.
What is a website?
Websites are a collection of web pages published under a domain name on a server. They contain related content in various forms of media. Some websites are made public and can be accessed by everyone using the internet whereas some are private and permit only authorized access. Websites can be browsed through web application called web browsers.
What are static websites and dynamic websites?
A static website is a website with its webpages stored on the web servers in the same format as it is when it is sent to a client web browser. They are primarily coded in Hypertext Markup Language (HTML). With HTML, only a limited set of templates or designs could be created. Therefore, Cascading Style Sheets (CSS) are used to create extra appearances on the page. Usually, images are used to bring the desired appearances, but videos and audio are added if they are non-interactive and play automatically.
Static websites display the same web pages to every visitor. There is no customized content. The web pages change only when the owner decides to upgrade them or make any differences to the page contents. Brochure websites and classic websites are examples of static websites.
The websites that change frequently and automatically on their own are called dynamic websites. The computer code that produces HTML generates the server-side dynamics. However, the software systems like CGI, Java Servlets, Java Server Pages, Active Server Pages, and ColdFusion (CFML) can also be used to create dynamic Web Design. To create complex dynamic designs programming languages like Python, Ruby, and PHP can be used. Using these programming languages, it is easier to make the designs at a faster pace.
To make these sites dynamic and interactive, HTML Forms are used. These sites store and read back browser cookies and also creates a set of pages based on the user’s previous choices. Through this method, custom pages can be developed accordingly.
How to optimize your websites for search engines?
You might have a dashing website filled with the utmost creativity and talent. But is that all needed to make sure your website will be ranked number one? To be seen by the people or to be listed in Search Engine Page Results (SERP) there is something you should do, and that is called Search Engine Optimization, more commonly known by its abbreviation SEO.
Here are some steps by which you could upgrade your rank so that your website is easily noticed by people.
Up your writing skills
Publishing quality contents on your page is one way to get noticed easier. The audience need to get relevant information for their searches. Quality and authoritative content could take your page to a higher level. This could increase your website’s traffic and make more people come to it. With better and improving web writing skills you can achieve this objective very easily. The writer should be able to master the topic they are writing about.
Target specific keywords
Targeting and using relevant keywords have changed the phase of SEO drastically. After you write authorized content for you web page, try to identify the keywords which you should target on in order to be an easy catch. The keyword should be relevant to what you have written. There are two types of keywords to mainly put your focus on; primary keywords and secondary keywords. Try to use keywords which are more popular and have higher competition. While choosing on keywords imagine what would a potential audience search for to get to this page.
Make multiple web pages for multiple keyword phrases
If you have multiple keyword phrases on a single page, that will not benefit you. If you use keywords like “Expo 2020”, “Dubai tourism”, and “sunset beaches” together in one webpage you cannot rank higher. Instead, you will have to create separate web pages for Expo 2020, Dubai tourism, and sunset beaches. To overcome this, you can use keywords with different tails like “Dubai tourism”, “Dubai summer tourism” and so on.
Placing keywords is an important task. Where and how to place it. You can place it in the URL, on titles, headings, and subheadings. But do not overdo it. You cannot use the keyword twice on a URL or everywhere in the headings. It would bore the reader and would not look good. You can add the keyword phrases several times in the content of the web page. Put it in a natural way. Do not add the keyword phrase just for the sake of it. The article might look artificial, and the element of readability might just disappear. It is said that the “best articles are written for the user and not for the SEO”.
Try to update your content always
The content that is on your webpage should be updated on a regular basis. This is to ensure that the public always has the latest information. Try to give the updated date as well so the reader will have an idea about which day’s information they are reading. Things might have changed during the course of time, and it is best to keep up with them to stay relevant.
Focus on metadata tags
The HTML tags are used to input information on the web design. For example, in title tags, the title is given in the space between <Space> tags. Similarly, are the spaces in description tags and head tags? These have to be updated as well. The keyword relevance changes with time and content. Therefore, create a routine to change these tags as well.
Create a link-worthy site
Your web page might be full of content and really good. Make sure other websites add hyperlinks to your website. This could really up your game in SEO rankings. The authority and credibility of the link could be increased by changing the “Click here” tags to the relevant links. You can add the name of the destination or landing pages it is linking you to. There are many upsides to this. This can increase the SEO ranking of your page and the page you are linked to. It also adds value to the readers and helps the readers who use screen reading.
Include Alt tags
Try including alternative text descriptions or alt tags under images and videos you publish. This helps in the easy location of your page by the search engine. It also helps people using screen readers or browsers that are text only and does not display image or videos present on the web pages.
How to design a website?
With the digital (Digital Agency, Digital Marketing, etc.) era in the scene, everything is going online. People would look up on the net to search for you. Therefore, as an entity, a business, or a company, you should make sure you have marked your presence really well.
Below are some of the steps to follow to design a website.
Focus on a goal you want to achieve
Focus on a goal you want to achieve with this website. The purpose of your website should be clear and definite before you start designing your website. There are many types of websites. Some of them are shopping websites, networking websites, information websites, and so on. By setting your goal you can select the type of website and the web design that will best serve your purpose and help you in achieving the goal.
Link with a web hosting company
A web hosting company can help you with your domain name. Find a web hosting company that can get your domain name on the internet. Many internet service providers have web hosting services. The web hosting company will also provide you with multiple email addresses. You have to pay a certain fee annually or monthly to the web hosting company to continue them hosting your domain. Some web hosting company provides free hosting, but they will add their domain as a tail along with your domain. For personal uses, it might be okay, but for a professional website, it would not look good or professional.
Register the domain name
Once you have decided to have a website, having a domain name is very important. The first thing you have to check is the availability of your desired domain name. Then register the domain with an accredited registrar. While selecting a domain name make sure to keep your business or entity name in your mind. People expect you to have the same name both online and offline. This domain name will also be serving as your email address domain. This will make you look more professional. Do not add complicated names to your domain as it is likely for people to mess with it while searching for you online.
Create a layout
Once you have a platform for your website, you will now have to start thinking about the web layout. The design of your website should be able to reciprocate with the essence of your website. You cannot create a research website full of mascots or cartoon characters. It will not look good. Once you have a web design or layout in mind you can begin from scratch. To make things easier web design templates are available. You can use one of them and then customize it according to your taste and preference.
Have an idea about your company and the services you provide. If you are an individual think about what defines you. The content should be able to represent and define what you do. Get into the shoes of the customer and think about what they would like to see on your website or why would they be visiting your website. Try to structure your content to make it easier for people to read. If you are not well versed or do not possess great writing skills to hire a professional writer to do the job for you. This is important as it will define you or your company.
Designing the web pages
If you have very little content, it would be better to go for a one-page website. On websites like these, all contents are arranged on one single page. If you go for multi-paged websites, you will have to arrange it accordingly. Some of the must-have web pages are the home page, about us page and contact page.
The home page should be the best page on your website. It should be attractive enough to draw the attention of the visitor. The logo, the name, and a navigation menu are a must in the home page.
About us page should talk about you. The values you keep and what your website is about. You can add photographs of the team members on this page. Add words like ‘I’ or ‘We’ to give a friendly feel to the visitor.
The contact page should be about details of your contact information. Add your contact number, mail address, and any other contact details. Add space for the visitor to reach you directly with any queries they have.
Develop your website
Web developers are the best option for this step if you are new to this field. Always update your website according to the changes happening. Maintain your website well and sound. Web Development packages are available if you want to develop them on your own. Developing your own website will give you the upper hand and easier if you have an idea about the end product. But if you are not an expert in the field it would be best to hire a professional web development team to assist and guide you through the process.
Still, have some queries on how to create a website (Website Creation)? Comment down below to reach us and we will get back to you sooner.
Also, read the article about Cryptocurrency, Mobile App, Google Street View, WooCommerce, Visual Identity, Artificial Intelligence, Google AdWords, Logo Design, Google Ads, Chatbot, Motion Design, Mobile Development, Leaflet, Big Data, Google, Graphic Design, Data Analytics, WordPress, Ecommerce, Google Adsense, Blog, LinkedIn, Facebook, Instagram, Youtube, Technology