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    How to create a website?

    To create, design and develop a website, a large number of details must be taken into account; but of all this, some elements are more important than others. It’s essential to consider the following factors:
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    MAROC SEO® offers some recommendations that will help you define the content and applications that your website should have on the Internet. To develop a website, you need to consider many details. But among all these characteristics, some characteristics are fundamental and are common elements of the most successful websites. We summarize below some points that every professional website should have:

    QUALITY CONTENT

    Content is the most important resource on a website, more so than design, graphics or anything else. Content must be current, relevant and easily accessible to our users. Remember that Internet users do not like long texts but prefer short ones with precise messages. The most relevant information on the page should be presented at the top of the page. The beginnings of sentences are essential to capture the attention of our users. Use the “inverted pyramid” style: conclusions and highlights are presented first, followed by details and supporting information. The ideal is that the user finds in the first paragraph the essential information of what he is looking for. Quality content, and updated with a certain periodicity, will be the key to bringing new users or potential customers to your website, and will allow us to maintain regular users of our website.

    USER-FRIENDLY INTERFACE

    Along with quality content, your website should have a user-friendly interface for your users. Your website interface is the functional basis of your website. When developing a website, we should ask ourselves the following questions: What average number of users will visit us? Who will visit our website? Who is our target market? Are our users specialized customers? Or is our portal aimed at general users?
    This is useful for segmenting your potential users and taking them into consideration when developing your website. Think about your users and what they are looking for or want to find on your website, and based on this you need to develop a user-friendly interface for our website.

    USER-FRIENDLY INTERFACE

    Along with quality content, your website should have a user-friendly interface for your users. Your website interface is the functional basis of your website. When developing a website, we should ask ourselves the following questions: What average number of users will visit us? Who will visit our website? Who is our target market? Are our users specialized customers? Or is our portal aimed at general users?
    This is useful for segmenting your potential users and taking them into consideration when developing your website. Think about your users and what they are looking for or want to find on your website, and based on this you need to develop a user-friendly interface for our website.

    EASY AND INTUITIVE NAVIGATION.

    Your website must allow your users simple and intuitive navigation (accessibility and user-friendliness), in an organized and clear manner. To achieve this goal, your main menu is one of the main tools to achieve this goal. This menu should be located at the top and should be visible from the start and in all areas or categories of your website. Also, in the header of your website, you should include our company logo, and it should be linked to the beginning or home of your webpage. You need to ensure that your main menu is consistent with your website content, and that it provides the user with an essential tool for easy and simple navigation.
    Additionally, you can include in the footer, additional links to your website that are not in our main menu but are essential to your website, such as terms and conditions, privacy policies, etc. A good development of your website’s navigational structure gives you a solid tool to make your website easy to access and highly usable.

    GOOD GRAPHIC DESIGN

    The graphic or visual design of a web page should be nice, clean, functional and up-to-date. Users scan your website in a short amount of time, and if it is not visually pleasing, their visit will be brief, and you will have ended up losing a potential user.
    A clean and simple design is usually all that is needed. The first impression is essential. And while good design alone isn’t enough to keep a user on your website, it’s essential to grab their attention long enough for them to consider our content.

    OPTIMIZED WEB IMAGES

    When developing and designing your website, it’s important to save all of our images in a web-friendly format that allows you to maintain image quality, but is also light enough to be loaded quickly by users. , which will make your web page fast and efficient for your customers. Keep in mind that Internet users are looking for a large amount of content in the shortest possible time.

    SEARCH ENGINE

    A professional and efficient website cannot be designed without an internal search engine integrated into your website, a search engine is a very useful component for our users, and makes your page more accessible and easy to use. If a potential customer can’t easily find something, they’re more likely to search for that content on another website. And the most common way for users to search for information on the Internet is through internal and external search engines.
    This is useful for segmenting your potential users and taking them into consideration when developing your website. Think about your users and what they are looking for or want to find on your website, and based on this you need to develop a user-friendly interface for our website.

    REGISTRATION / SUBSCRIPTION / NEWSLETTERS

    If your website constantly offers new content, you should try to offer it in the easiest and most comfortable way possible. You must provide registration options to your users, these users must be managed by a database, which allows you to track them and send them relevant information from your website, as well as privileged access to relevant content on your website.
    You should also offer the integration of your website with an RSS feed, links to share with social networks, such as Facebook, YouTube and Twitter. And in addition, you can offer the email marketing subscription to a mailing list so that your users register and can manage them via a mailing list.

    CONTACT DETAILS

    Contact details are essential to attract potential customers. If a user is interested in your products or services and cannot find a simple contact page where they can be contacted, they will end up looking for another website. It is recommended that your website offers more than one contact method. At least an email address, phone numbers, address and contact form, this is essential for any professional and successful website.

    HTML/CSS VALIDATION AND COMPATIBILITY

    It is not enough to develop your website in HTML and CSS, you must also have a code that respects Web standards, this will give us the security that your website will be displayed well in most browsers and will be accessible to search engines results. To this end, we have tools at our disposal that allow us to check and monitor your source code to verify that it is valid and compatible with most browsers.