SEO – Natural referencing
If you’ve made it this far, you might want to know what the main differences are between search engine optimization (SEO) and paid search engine advertising (SEA).
In this article, we are going to explain each of them to you, but to get there, you must first know what is SEO and what is SEA.
What is natural referencing?
The concept of natural referencing, or SEO (Search Engine Optimization), refers to optimization for search engines (Google, Yahoo, Bing, etc.). And this translates into ensuring that a web page is positioned in the first results of search engines organically, that is to say, naturally, without having any additional cost as in the case of SEA positioning. When we talk about positioning in the first results of search engines, we refer to the term Google, because today about 90% of searches in the world are produced via this search engine.
The concept of SEA (Search Engine Advertising) refers to search engine marketing. When we talk about SEA referencing, we are talking about online advertising on search engines via payment platforms like Google Ads or Bing Ads.
Why is SEO essential for your online business?
Today, the majority of us are convinced that the Internet is now the most important environment for searching and finding information of all kinds. The means used by users are search engines. For this reason, we are going to explain to you what natural or organic referencing, SEO, is for and why it is so important for a website.
The positioning or referencing of a brand is described as how people clients view your brand or product in contrast to similar items given by rivals on the market. The purpose of marketing gurus is to develop brand position by influencing customers’ views of their companies through promotional efforts. In today’s world of tight schedules and constant communications, businesses must discover innovative methods to position their brands. Listening to your consumers and implementing internal improvements may help you develop your brand’s place /SEO in a natural or organic way.
The natural or organic referencing of a brand is a reactive strategy because it requires listening to its customers, but it is also an effective strategy. To position your company, you must see everything that relates to your brand image and therefore to the perception of it by your customers. From customer service to pricing to advertising, every part of your organization has an effect on the overall perception customers have of your business.
Organic visits come from natural referencing
Natural referencing, organic referencing or SEO (Search Engine Optimization) referencing refers to the organic traffic that a web page receives from search engines.
As we mentioned earlier, this is an important source of traffic for any web page. Therefore, it is essential to know what are the factors that influence the time it takes to have an optimized website. The thing is, search engines take a number of factors into account and show your pages in user search results.
Therefore, the SEO of a website, especially if it is a page intended to serve and attract customers, must focus on SEO from the beginning and take into account that it is work that will yield results in the medium and long term. If the job is done well and with an effective SEO strategy, the website in question will see the expected organic results.
Why is SEO so important?
Obviously, the higher our website ranks in search results, the more likely the user will click on our link and visit our website. Think for a moment like a user doing a certain search: are you browsing the second page of search engine results to click on a website? Or the third? Unless you really can’t find what you’re looking for, you’ll usually click on the first results that appear.
For this reason, the goal is to appear on the first page of the search engine and the higher the better. Please don’t make the mistake of thinking that if you search for your name and it appears at the top of the list, which means you are already well positioned. No, because it is the web page or parts of it, which appear in results when users search for information related to your business. This is where “keywords” come in. (Search terms are called keywords.) questions for which we are looking for a quick answer. This is where we want the company’s website to appear. For example, if you have a pastry shop in Morocco called “GATÔ” and you type the term “patisserie GATÔ” on Google and your website appears first, this is not an achievement in itself, because the number of competing websites having worked on the same keywords “GATÔ pastry” is close to 0. On the other hand, if you appear first on Google for the keyword: “Morocco pastry”, it is very good because the number of competing websites with the keyword “Morocco pastry” is much larger.
Your business or business keywords
As you already deduced, you can’t talk about SEO without words, especially keywords. The objective of natural or organic referencing is to appear in the first positions of organic search results for one or more specific keywords. And also increase organic traffic.
All such words must really be chosen in advance based on the site’s commercial goals and marketing strategy. It’s important to keep in mind that they have to cater to the needs of the users. It’s not about getting traffic from Google searches that is not really interested in what we have to offer; it’s about getting traffic from users who are interested in what we have to offer. For this, we’ll need to use keywords that are relevant to our website and activities. The number of keywords to position is limited and will depend on the number of URLs that make up the web. As a result, choosing keywords is crucial at the outset. We’d like to emphasize that when we speak of keywords in online marketing, we’re not just talking about single words.
Organic positioning has been getting stronger for a few years, and with the strong competitiveness of the business world, it is of the utmost importance to execute it to have a good attraction of customers. With what we mentioned above, its vitality is more than clear.
But if you want to know how to write texts for the web thinking not only to position the relevant keywords, but also to make them visible and relevant for search engines, contact us.