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    WEBSITE OPTIMIZATION

    Website optimization is essential for any business to build its authority on the Internet and stand out in an increasingly competitive environment. With the proper techniques from MAROC SEO®, your pages will work much better and, therefore, your sales results will improve.
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    What does optimizing
    a web page mean?

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    Imagine that you come across an advertisement for an E-Commerce site and decide to visit the page for an interesting offer that corresponds to what you were looking for. However, when you visited the website, the loading time was very high, the product images took a long time to appear and, even worse, the content was not exactly consistent with what was advertised in the ad and that you had received.
    This is a classic example of a business working through all the necessary strategies and steps to bring the consumer to their page, but not doing what is necessary to improve their user experience. But what was missing? The answer is simple: web page optimization, and while that may sound simple, it’s a fundamental task for any results to appear consistently. And it is that, the consumer, more and more demanding, expects all his points of contact with the company to be positive. This includes, of course, what is offered to you on digital channels.
    Therefore, website optimization deals with the application of techniques and strategies that allow a page to provide a satisfying experience for all of its visitors. Did you visit a page from the phone? There is no problem! The experience will continue to be positive for the user. Did you do a Google search? Perfect! The first result in the list must already provide you with a solution to your problem.
    In summary, the optimization of websites consists in identifying points of improvement so that the user has no other concern in his navigation than to fulfill his objective, which can be to make a purchase, to download an e -book, find information, or much more.
    The optimization of web pages goes directly through the concept of SEO — a set of practices aimed at improving the performance of a page in search engines such as Google and Bing —, and as a benefit, the relevance of this business in the digital domain is increasing. Therefore, by improving the user experience, the tendency is to obtain better results in the short, medium and long term.

    How to optimize your website?

    The process of optimizing a website depends a lot on using SEO techniques on the pages that require better performance. In summary, it is a work of analysis and constant correction. After identifying areas for improvement, factors requiring modification can be adjusted. But, what better way to understand it than with an example, right? Imagine that your page loses relevance in search results and users spend little time on your website. It is therefore necessary to identify the problem: why do visitors not spend more time consuming your content? It may be the time taken for the page to load, the quality of the content, or even an uninteresting design. From the moment the cause is identified, you and your team can act to find a solution to the problem, either by modifying the content or by modifying more deeply the design or the layout of your page.
     

    What are the key elements
    of website optimization?

    In the world of web page optimization, there are key fundamental elements for the process to work, and all of them relate directly to SEO. If you perform well in each of these factors, the opportunities for your page to stand out in the top search results increase. In other words, to carry out this process, you must monitor factors such as these:
    From the moment the company invests in solutions for these factors, the optimization of the web page begins to be carried out effectively. In the end, these are the most relevant criteria taken into account by the main search engines.

    What are the benefits of
    optimizing your website?

    Optimizing your website can generate a series of benefits that are not limited to page performance, but also optimize overall business results. We invite you to discover them:

    Increase your visibility

    When optimization is done correctly, the page has a better chance of being seen and standing out in major search engines. As long as the user is using the specific keywords, your brand will appear in the results, representing an increase in the organic reach of your actions. It’s kind of a way to boost the performance of the company as a whole.

    Give better results

    Whatever the purpose of your page, website or landing page – it could be an address simply to offer relevant material for download or your company’s institutional website – it doesn’t matter, because the results of your business will improve remarkably thanks to its optimization, either to sell or to generate more leads. The chances of success will be much higher!

    Increase credibility

    Finally, your brand will also start to be valued as a benchmark in its market segment. The reason for this is that the user doing the search will find your page and access relevant content, which matches their search.
     

    What are the best techniques
    to optimize your website?

    What should be done to effectively optimize your website? Check out some of our suggestions: