SEO – Natural referencing
What is natural referencing?
The concept of natural referencing, or SEO (Search Engine Optimization), refers to optimization for search engines (Google, Yahoo, Bing, etc.). And this translates into ensuring that a web page is positioned in the first results of search engines organically, that is to say, naturally, without having any additional cost as in the case of SEA positioning. When we talk about positioning in the first results of search engines, we refer to the term Google, because today about 90% of searches in the world are produced via this search engine.
Why is SEO essential for your online business?
Today, the majority of us are convinced that the Internet is now the most important environment for searching and finding information of all kinds. The means used by users are search engines. For this reason, we are going to explain to you what natural or organic referencing, SEO, is for and why SEO is so important for a website.
Organic visits come from natural referencing
As we mentioned earlier, SEO is an important source of traffic for any web page. Therefore, it is essential to know what are the factors that influence the time it takes to have an optimized website. The thing is, search engines take a number of factors into account and show your pages in user search results.
Why is SEO so important?
For this reason, the goal is to appear on the first page of the search engine, and the higher the better. Please don’t make the mistake of thinking that if you search for your name and it appears at the top of the list, which means you are already well-positioned. No, because it is the SEO working on the web page or parts of it, which appear in results when users search for information related to your business. This is where “keywords” come in. (Search terms are called keywords.) questions for which we are looking for a quick answer. This is where we want the company’s website to appear and this is where the SEO works. For example, if you have a pastry shop in Morocco called “GATÔ” and you type the term “patisserie GATÔ” on Google and your website appears first, this is not an achievement in itself, because the number of competing websites having worked on the same keywords “GATÔ pastry” is close to 0. On the other hand, if you appear first on Google for the keyword: “Morocco pastry”, it is very good because the number of competing websites with the keyword “Morocco pastry” is much larger.
Your business or business keywords
All such words must really be chosen in advance based on the site’s commercial goals and marketing strategy. In SEO it’s important to keep in mind that they have to cater to the needs of the users. It’s not about getting traffic from Google searches that are not really interested in what we have to offer; it’s about getting traffic from users who are interested in what we have to offer. For this, we’ll need to use keywords that are relevant to our website and activities. The number of keywords to the position is limited and will depend on the number of URLs that make up the web. As a result, choosing keywords is crucial at the outset for SEO. We’d like to emphasize that when we speak of keywords in online marketing, we’re not just talking about single words.
Organic positioning has been getting stronger for a few years, and with the strong competitiveness of the business world, it is of the utmost importance to execute it to have a good attraction of customers. With what we mentioned above, SEO’s vitality is more than clear.
But if you want to know how to write texts for the web thinking not only to position the relevant keywords, but also to make them visible and relevant for search engines and do SEO, contact us.