Best Motion Design & Motion Graphics agency in Morocco

MOTION-DESIGN

MAROC SEO^® is the motion design agency par excellence in Morocco. Our expertise perfectly answers the questions you must ask yourself concerning graphic animations / motion design / motion graphics:

How to choose a graphic animation / motion design agency?

Analyze the agency's portfolio: Work done for other clients must be of high quality.
Clear messaging. Motion Design projects presented to you by your selected agency should convey a simple, easy-to-follow story.
Visual consistency: If the works consulted come from companies that you recognize, analyze whether they maintain the corporate line. If so, it is a sign that the motion design agency is able to adapt to the visual requirements of the company.
Expression: The motion Design agency should match the editorial tone of the business and reflect the brand identity.
Opinions of other customers: If you have the opportunity to know what customers think of the services performed, it is a plus for you.

Steps to Create a Motion Graphic Project That Lives Up to Your Business

If you finally decide to undertake a motion design project of these characteristics, follow these steps to ensure that the final product lives up to your expectations and the image of the company you represent.

Step 1 - Write a solid script

As in any audiovisual production, no matter how short, in a Motion Design/Motion Graphics project, you must have a good script.

Typically, these types of motion design projects are short, so you only have a few seconds to capture the user’s attention. How do you do that? With two of the resources of design: simplicity and clarity. Start by defining the objectives, the main lesson to be conveyed and the tone of the project. By varying one of these criteria, you will obtain very different projects. The same goals and lessons in two stories with different tones can make the difference between a comedic story and a drama. What tools do you have? This will depend on the medium in which your Motion Design/Motion Graphics project evolves. If it is to be part of a corporate presentation without a voiceover, it will be different than if it comes with one.

Step 2 - Design a storyboard with personality

The storyboard allows a preview of what the final product will look like. In general, a first brainstorming (brainstorming) is carried out with the design team and those responsible for the texts. As a result, a series of drawings or sketches will be obtained which will allow us to perceive the key points of the production. At MAROC SEO^®, we carry out this process in the following way: first of all, we divide the script into its most important sequences, specifying what is said in each of them. We accompany this story with sketches of the visual aspect that we want to use in the Motion Design project.

Step 3 - Convert storyboard to layout

Once we have the client’s approval, we proceed to make a more detailed storyboard, screen by screen, to show the final result, without animation and voiceover if necessary. It is not an automatic process, because as in any type of format, the style and color of visual communication communicates as much as the story itself. In addition, we must respect the corporate visual identity of the brand we work for, with its limits in terms of colors and fonts. To avoid this process being long, we take care of all the details from the storyboard stage to the design. In addition to presenting this material, our customers receive indications of the movement of each of the transitions.

Step 4 - Final animation

In the last step, we proceed to the animation of all the elements that make up each of the screens. We are very careful when approaching this last phase of a Motion Design/Motion Graphics project. This is the one that requires the most work, and in which you have to rely on rendering time. At MAROC SEO ®, we use After Effects in particular to create the animations of objects and texts that make up a Motion Design project. After Effects is a very powerful animation program that allows us great freedom when it comes to giving movement to projects. Like any other animation program, it needs time to generate the full motion. If the motion type or style is unclear, all that work will have been for naught. To avoid this type of inconvenience, before animating, we define several parameters with our clients.

Animation style : Each Motion Design/Motion Graphics project has its own style, depending on the goals of the script and the type of business it is aimed at. Determining this point before you begin is key to avoiding delays and changes. Our advice is to keep the animation style as simple as possible.
Transitions between screens : A Motion Design/Motion Graphics project is made up of messages or streams. As in good presentations, the transition movement between one and the other should not attract too much attention, otherwise the message will be lost. Where is the right balance? It's hard to define, but if you get lost or are too aware of the transitions, they've caught your attention.
Rhythm : Any creative project, written or audiovisual, has a certain internal tension. Good stories know how to sustain that tension through resolution, and so should a motion Design project.
Music: It is a fundamental part of the message, and like the graphic, it must be taken care of. We like to include music in all motion Design projects we do at the agency, as they often serve more than one purpose.

Although all Motion Design projects are not necessarily accompanied by a voiceover, we do not want to close this topic without devoting a few lines to this aspect.