Motion Graphics are nothing but simply Graphic Design that are in motion. These are collections of animations, and digital footage, these create the illusion of motion. These are merged with audio, mainly used for multimedia projects. Motion design enables to showcase of a variety of unique pictures, ideas, concepts, and a huge chunk of data in very short, simple, and visually appealing videos. These videos catch the attention and leave an imprint in the minds of the consumer.
The History of Motion Design
The earliest experiments of motion design date to the late 19th Century and early 20th centuries.
Initially, short films were made with abstract motion graphics. This kind of abstraction was known as Kinetic Abstraction. The development of this type was widely influenced by synaesthesia. While creating visual music many artists were drawn toward creating abstract art.
The main founder and inventor of Motion Design is John Whitney in the year 1960. He had founded a company called Motion Graphics Inc. Their main specialization was a motion picture and television using mechanical analog computer inventions.
Motion Design Careers
Motion Designer is said to be one of the most in-demand skills. Lately, a lot of companies are hiring motion designers for incorporating illustrations, designs, creation of logos (Logo Design) Animator/Motion Graphic Designer, Associate Graphic Designer, Postproduction Editor, and UI/UX motion designing.
Types of Motion Graphics
There are various kinds of motion graphics, if elaborated they are animation plus graphic design. So, the motion design is of various kinds.
The most important point of a promo video is to produce intrigue and inquiries from your target group of onlookers. Due to its adaptability, video can be an exceedingly viable promoting apparatus that businesses can use to their advantage. This sort of video or motion graphic is as often as possible more characterized as a trade piece than a distinctive class.
Explainer videos are an incredible way to present a subject or concept in a brief way. This may well be a quick outline of your product, benefit, or company. it’s a simple point of passage for individuals who do not something else know approximately your brand. Used by new start-ups. Using motion design, will enable the company to explain the product/service better to prospective customers.
The central idea of emotive videos is that they centrally focus on emotions, to evoke a certain kind of reaction from the viewer. It could be any kind, of positive or negative reaction. Motion designing can be used to showcase or convey the necessary message through emotive videos.
UI activity can be characterized as the usage of movement in arrange to upgrade the general introduction and interactivity of a product. UI animations are mainly used for designing websites (Website Creation), and it also makes sure that the website isn’t too mechanical. UI animations are not that easy however there is high demand for such animators.
Things you need to know before starting your career as a motion designer.
There are various computer models, design tools, and apps that will enable you to kick-start your motion design career. Apart from this, it is very important for you to be passionate about your career as a motion designer, a lot of skills, time, knowledge, time, and effort are required to join this field.
You could be freelancing or even working full-time at a production house. There is a list of places where you can work as a motion designer.
- Advertising Agency
- Graphic, UI/UX, and motion designing agencies
- Video game creation studios
- Animation Agencies – Digital Agency
- App and Web Development Brand
- Movie and TV production houses
How to create motion design? (Content Creation)
Step1: Have a script ready in hand. Make sure it tells a nice story. Set up some goals such as
- What is the purpose of this?
- Who is my target audience?
- What do you want people to remember?
Make sure that your script is simple but capable to have a meaningful impact on the audience.
Step2: Develop a storyboard and brainstorm visual treatment
Once you have developed the script the next step is to visualize the script and how your whole story will be executed this is known as the storyboard stage. This is a place where the final product begins to take shape. This step involves a lot of brainstorming.
Step3: Transforming your Storyboard into Design
As with any visual project you create style and color communicate just as much as the story itself. Even when you’re working with your own brand guidelines, simple design choices can greatly impact the experience.
Once you have an idea of the storyboard with sketches, you can begin translating your storyboards into actual designs. Note: Everything at this stage is used in the final animation stages, so take time to get the details right. It also helps if the person who sketched the storyboards also handles the design.
During this stage, write out your visual notes and have your production team (and any other stakeholders) review them before passing them along to the animation team for use in the final cut.
Websites where you can freelance your work.
Please do note that these websites aren’t free of cost and will require a small amount to be paid, however, it is worth all the money invested. These websites also help you look for projects to work on, that enable you to showcase your talent.
- Motiongrapher Jobs
- Envato Elements
- Motion Bro
- Motion Array
Some of the best Motion Designing Tools to use.
- Adobe Illustrator
- Adobe After Effects
- Adobe Photoshop
- Adobe Premiere Pro
- Boris Mocha Pro 2021
Motion Designer jobs are in high demand and if you’re interested in pursuing this field, this is the right time. There has been a noticeable growth of 4% in this industry and it is expected to rise more in the future.
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